▶ Stack
React
TypeScript
Vite
Tailwind CSS
▶ Overview
Built for 24Labs—the startup studio behind Crayo AI and Musicfy. Viral Engine is a UGC creator management platform that lets brands recruit creators, run campaigns, track content performance, and automate payouts from a single dashboard. Think of it as the operating system for scaling user-generated content.
As design engineer, I designed and built the landing page from scratch—translating a complex B2B product into a clear, conversion-focused narrative. The page walks brands through the full value prop: real-time performance metrics (views, revenue, engagement), creator roster management, and campaign tracking. Every section was designed to reduce friction and drive trial signups.
The challenge was making a data-heavy CRM feel approachable. I used live dashboard previews, metric cards with real numbers, and a clear visual hierarchy to show the product in action rather than just describe it. Built with React and TypeScript for type safety, Vite for sub-second HMR, and Tailwind for rapid iteration on the design system.
